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Start exploringJanuary 2022 research · Open access · No signup required

The Business of Good Fortune: What Luck Reveals About How Asian Consumers Use Tradition
October 6, 2026

From Chinese Success to American Relevance: What Chinese Brands Need to Get Right in the U.S.
October 6, 2026

The Invisible Consideration Set: How AI, Creators and Culture Decide Which Brands Consumers Even See
September 3, 2026
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Reports

Unlock the Future of AI and Marketing Innovation: DigiAsia 2024 Presentation Summaries
September 30, 2024

Navigating the New Multicultural Landscape: A Time to Redefine Multicultural Marketing
August 21, 2024

Advancing Asian American, Native Hawaiian, and Pacific Islander Representation In Public Opinion and Survey Research
February 24, 2024

Optimistic and Resilient, Multicultural Consumers Power the Pandemic Economy and Beyond: Their Behaviors, Attitudes, and Outlooks
June 28, 2022

Asian Americans: The Force Behind The Automotive Industry’s Pandemic Growth And Forward
June 28, 2022


















