Our Work
Selected Work
Examples of how Sparkle Insights helps clients turn audience understanding into clearer messaging, stronger strategy, and smarter decisions.
Campaign / Creative Evaluation
Turning Cultural Insights Into Creative Improvements
Major public-serving organization
Sparkle evaluated multiple short-form creative concepts through several cultural lenses, identifying potential interpretation gaps and opportunities to strengthen messaging.
Campaign / Message Evaluation
Medicaid Expansion Messaging for Newly Eligible North Carolinians
North Carolina health-equity nonprofit
Sparkle helped a public health organization understand how rural, Black, Hispanic, and lower-income North Carolinians interpreted Medicaid expansion messages — what created confusion, what built trust, and what made the information feel personally relevant.
Market Entry / Growth Opportunity
EV Awareness and Adoption Strategy for Growth Audiences
Major automotive manufacturer
Sparkle helped an automotive brand understand awareness, interest, barriers, and adoption conditions for electric vehicles among high-opportunity consumer segments, including Chinese, Asian Indian, Pan-Asian, Hispanic, and Black consumers.
Audience Understanding / Brand Strategy
Real-Time Consumer Understanding During the Pandemic
National quick-service restaurant brand
Sparkle helped a national restaurant brand understand how consumers were navigating food, safety, convenience, family needs, and emotional stress during a fast-changing moment.
Testimonials
What partners say about working with Sparkle Insights.
“Having worked with Iris on several projects, I have consistently found her to be an intuitive, collaborative partner. Objective yet empathetic, Iris has a knack for understanding the needs and drivers of market segments and easily translates those into results-oriented business strategies. Not only does Iris thrive in complex environments, she always manages to do so with focus and grace. Her work led to breakthrough approaches for our organization and we felt the positive impact and value of her work almost immediately. I look forward to opportunities to work with and learn from Iris again.”
“I would highly recommend Iris and her team for both qualitative and quantitative research. I can count on Iris for flexibility, strategic thought partnership and quick turnarounds, which is often a hard mix to find in a partner. Iris excels at being able to succinctly and quickly communicate key takeaways, which is invaluable when working in a fast-paced environment.”
“The information collected and analyzed by Sparkle gave us great insight into how our target audience views our product. We gained meaningful insight in ways to improve our platform, as well as very positive feedback on how our product will be received by our clients.”
“My team worked with Sparkle Insights on a strategic study as we explored a new market segment for our client’s brands early this year. Iris took our business needs to heart and designed a hybrid research approach that not only provides a comprehensive understanding of the market landscape in our category — barriers, opportunities for market entry, and positioning — but also the qualitative insights that are just as important in the market we are focusing on. Iris provided a lot of consultative support and went above and beyond for us.”
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