Welcome to the Sparkle Insights Newsletter, your go-to source for the latest trends in advertising, innovation, culture, and inclusive marketing. Each edition delivers actionable insights and industry perspectives to help brands navigate an ever-evolving consumer landscape. Stay informed, stay inspired, and stay ahead.
Instant Insights
Voice-Enabled Marketing in 2025
Voice is no longer a novelty—it’s a marketing must. From SEO to audio ads and v-commerce, brands that embrace voice technology are leading the charge into a sound-first future. Ready or not, your audience is already speaking. Are you listening? Read more
The Retro Handheld Revolution: Why Millennials and Gen Z Are Embracing Analog Gaming
Retro gaming is having a luxury makeover—and Gen Z and Millennials can’t get enough. Devices like the ModRetro Chromatic aren’t just nostalgia—they’re a response to digital fatigue, offering simplicity, ownership, and emotional connection in a screen-saturated world. The past, it turns out, is the future of purposeful tech. Read more
Upcoming Event
Date: September 18-19th
Location: Millennium Biltmore, Downtown Los Angeles
Join industry leaders for a day and a half of insights, strategy, and networking focused on the Asian American consumer. Explore inclusive marketing, narrative shifts, and the cultural forces shaping today’s campaigns. Sign Up Here
Culture & Inclusivity Unpacked
- Dispatch from the Arctic: What a Trip to the End of the World Taught Me About Global E-Commerce, EVs, and Climate Change
- Where Borders Fade—and Hold: A Journey to the Edge of Europe
- Fast Food, Fresh Perspective: What McDonald’s in Sweden Taught Me About the Future of Quick Eats
Worth the Click
- How YouTube Won the Battle for TV Viewers
- How Unilever Used AI to Make Soap Go Viral
- The Companies Betting They Can Profit From Google Search’s Demise
- How the Owner of Hidden Valley Ranch Learned to Love AI
- Google Users Are Less Likely to Click on Links When an AI Summary Appears in the Results
- AI Will Soon Dominate Ad Buying, Whether Marketers Like It or Not
Let’s Keep the Conversation Going
We’d love to hear your thoughts on this month’s insights! Have a question, a topic you’d like us to cover, or just want to chat? Connect with us anytime.
Stay inspired. Stay informed. See you in the next edition!
