Welcome to the Sparkle Pulse News Brief — your go-to snapshot of the latest in advertising, culture, innovation, and inclusive marketing. Each edition distills key campaigns, consumer shifts, and creative trends into concise, actionable insights to keep you informed and ahead.
Advertising / Creative / Campaigns
vitaminwater Launches Neighborhue Campaign in Partnership with My Code to Celebrate NYC’s Latine Community Through Mural Revival
vitaminwater × Remezcla (My Code) — “Neighborhue” revives NYC Latine community murals (Aug 19–Sept 30). Murals + media = culturally anchored OOH/social that earns local press and participation. Read more
Twisted Tea Hard Iced Tea Launches First-Ever Hispanic Advertising Campaign; Collaborates with Award-Winning Hispanic Chefs on Twisted Tea-Infused Grilling Sauces
Twisted Tea — first-ever U.S. Hispanic campaign launches with chef collabs & Spanish-language creative (Sept 16). Category expansion signal in flavored alcohol—HHM timing, foodie angle, and grill culture cues. Read more
Target’s “Más Que” 2025 Collection Highlights Latino-Owned Brands and Icons Through Retail Activations
HHM retail activations: Target’s “Más Que” 2025 collection highlights Latino-owned brands and icons. Commerce + culture built into assortment, not just endcaps. Click here
Consumer / Lifestyle / Retail / E-Commerce
- Multicultural Momentum: How Hispanic Consumers Are Redefining Retail Growth
- Hispanic Consumers Represent 15% of U.S. Spending; Household Spending Growth Sharply Decelerating, Numerator Reports
Branding / Design
Pizza Hut Unloads Jeno’s and Telepizza Brands in Latin America
Pizza Hut — transfers Jeno’s & Telepizza trademarks in Colombia & Chile to Food Delivery Brands. ~120 restaurants removed from global count; all LATAM locations now Pizza Hut. Brand focus & growth play. Read more
Alejandra Ramos Shares 6 Latino-Owned Brands To Add Flavor to Your Kitchen
Latino Entrepreneurs 2025: Kitchens inspire businesses from Dominican coffee to sparkling aguas frescas, nostalgic snacks, candles, and hair accessories. Heritage-driven brands—clear opportunity to support small businesses this Hispanic Heritage Month and beyond. Read more
Media / Broadcast / Buying & Planning
- TelevisaUnivision Wraps 2025 Upfront With Flat Ad Commitment Volume
- Telemundo’s 2025-26 Upfront Slate Powered By 5,000 Hours of Live TV, FIFA World Cup 26™, Premium Series and Fan-Favorite Reality TV
- Canela Media Doubles Down on Innovation with Game-Changing Audience Engagement and Data Solutions as the Company Scales in 2025
- My Code Announces New Hispanic Media Group, Original Content, Partnerships and More at NewFronts
Digital / Data / Social Tech
Nielsen: Hispanic Consumers ‘Leading the Way’ in Consuming Streaming Content
Nielsen 2025 Diverse Intelligence: Hispanics spend 55.8% of TV time on streaming (vs. 46% U.S. avg), but <1% of online retailers’ digital spend targets Spanish-language sites. Massive under-investment gap—clear opportunity win for performance teams. Read more
Hispanic Consumers Redefining Media Trends
Content & fandom: Soccer and creator-led shoppable behaviors over-index among Hispanics—51% report frequent social purchases. Pair fútbol moments with creator commerce to move baskets, not just awareness. Read more
Entertainment / Pop Culture / Music
- Lowriders Light Up Mission District in Historic Parade
- List of Finalists for the 2025 Billboard Latin Music Awards by Telemundo
Let’s Keep the Conversation Going
We’d love to hear your thoughts on this month’s insights! Have a question, a topic you’d like us to cover, or just want to chat? Connect with us anytime.
Stay inspired. Stay informed. See you in the next edition!
