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Kavi Sharma, American Girl’s 2023 Girl of the Year

Kavi Sharma, American Girl’s 2023 Girl of the Year

by Sparkle Insights | Jan 7, 2023 | Asian American, Culture, DEI, Multicultural Marketing, Popular Culture

By Brittany Chiu   American Girl, the doll maker, recently just released their “Girl of the Year” for 2023. Her name is Kavi Sharma, short for Kavika. As you might have guessed from the name, Kavi is Desi. She’s from New Jersey and loves to sing...
Say My Name

Say My Name

by Sparkle Insights | Nov 27, 2022 | Asian American, Culture, DEI, ERG, Multicultural Marketing

By Brittany Chiu   I have a love-hate relationship with my name—Brittany. My father said that he liked the name for what it is, but I always suspected that it was because my older cousin is named Tiffany. I don’t think there is any name out there in the world...
Asian Americans and BLM from the Blasian Perspectives

Asian Americans and BLM from the Blasian Perspectives

by Sparkle Insights | Nov 2, 2021 | African American, Asian American

By Caitlyn Chun The Black Lives Matter (BLM) and Stop Asian Hate (SAH) movements not only underscore the complicated issue of racial relations in the US, the ingrained systematic racism but also inter-group bias and tensions between Asians and Blacks. From the LA...
One size doesn’t fit all – Post Covid-19 Implications for Marketing Research and Marketing

One size doesn’t fit all – Post Covid-19 Implications for Marketing Research and Marketing

by Sparkle Insights | Apr 20, 2020 | African American, Asian American, Blog, Hispanic, Multicultural Marketing

By Roben Allong,  Patricia Lopez, Iris Yim   COVID-19 has been a jarring wakeup call. While the idea of traditional research on ethnic consumers and their disparate COVID-19 experiences is certainly not a groundbreaking proposition, what clearly will be evident...

Asian American growth in the South – A reflection on the election of Hongbin Guo as Chapel Hill city council member

by Sparkle Insights | Dec 3, 2017 | Asian American, Blog, Multicultural Marketing

News coverage of this November elections has focused on how Democrats fared in the first tests of Trump’s impact. Something else close to home also caught my attention. Hongbin Gu, a UNC associate professor and immigrant from China, was elected as a Chapel Hill...
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