by Sparkle Insights | Mar 6, 2025 | African American, DEI, Media and Entertainment, Multicultural Marketing, Popular Culture
By Brittany Chiu The U.S. gaming market is valued at $58.7 billion, with Black gamers making up 15% of the player base. Despite their strong presence, their segment potential remains largely untapped. It is important to recognize the growing influence and...
by Sparkle Insights | Mar 5, 2025 | Multicultural Marketing
By Iris Yim In recent years, the landscape of DEI initiatives and multicultural marketing has faced increasing scrutiny and pushback, often labeled under the controversial banner of being “woke.” This backlash reflects a growing sentiment among some...
by Sparkle Insights | Jun 4, 2024 | Activism, Asian American, DEI, LGBTQ+, Multicultural Marketing
By Brittany Chiu How many people do you know are AAPI and identify as LGBT? The Williams Institute at UCLA School of Law’s 2021 report, “AAPI LGBT Adults in the U.S.: LGBT Well-Being at the Intersection of Race”, sheds light on a significant demographic...
by Sparkle Insights | Oct 17, 2023 | AI, DEI, Multicultural Marketing
By Iris Yim The world of multicultural marketing faces a double-edged challenge – the aftermath of the affirmative action ruling and the often-overlooked AI revolution. Last week, I attended the 2023 ANA multicultural marketing conference in Las Vegas,...
by Sparkle Insights | Jan 7, 2023 | Asian American, Culture, DEI, Multicultural Marketing, Popular Culture
By Brittany Chiu American Girl, the doll maker, recently just released their “Girl of the Year” for 2023. Her name is Kavi Sharma, short for Kavika. As you might have guessed from the name, Kavi is Desi. She’s from New Jersey and loves to sing...
