
One Size Doesn’t Fit All Part 2: The Rise of Cultural Empathy and its Implications for Marketing Research and Marketing
July 29, 2021

The Unintended Consequence of China’s Censorship: The Mainstreaming of Gay-Themed Dramas
March 15, 2021

One size doesn’t fit all – Post Covid-19 Implications for Marketing Research and Marketing
April 20, 2020

WeChat is more than a messaging app, it’s a life style app, an ecosystem and … virtual Chinatown?
September 11, 2018

Total market research – how to conduct multicultural research without losing the cultural insights
September 7, 2018

How to effectively implement total market strategy – taking a chapter from the Pixar new film “Coco”
December 5, 2017

Asian American growth in the South – A reflection on the election of Hongbin Guo as Chapel Hill city council member
December 3, 2017
Newsletters
Reports

Unlock the Future of AI and Marketing Innovation: DigiAsia 2024 Presentation Summaries
September 30, 2024

Navigating the New Multicultural Landscape: A Time to Redefine Multicultural Marketing
August 21, 2024

Advancing Asian American, Native Hawaiian, and Pacific Islander Representation In Public Opinion and Survey Research
February 24, 2024

Optimistic and Resilient, Multicultural Consumers Power the Pandemic Economy and Beyond: Their Behaviors, Attitudes, and Outlooks
June 28, 2022

Asian Americans: The Force Behind The Automotive Industry’s Pandemic Growth And Forward
June 28, 2022














