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Level Up: The Untapped Potential of Black Gamers in a $58.7B Industry

by Sparkle Insights | Mar 6, 2025 | African American, DEI, Media and Entertainment, Multicultural Marketing, Popular Culture

By Brittany Chiu   The U.S. gaming market is valued at $58.7 billion, with Black gamers making up 15% of the player base. Despite their strong presence, their segment potential remains largely untapped. It is important to recognize the growing influence and...

Global Flavors Reshaping North America’s Grocery Aisles

by Sparkle Insights | Mar 5, 2025 | Grocery, Multicultural Marketing, Shopping

By Iris Yim and Brittany Chiu   As the multicultural population in North America continues to grow, so does the demand for diverse culinary experiences. Ethnic foods, particularly Asian cuisines, have transitioned from niche offerings to mainstream staples,...
Asian Americans and BLM from the Blasian Perspectives

Asian Americans and BLM from the Blasian Perspectives

by Sparkle Insights | Nov 2, 2021 | African American, Asian American

By Caitlyn Chun The Black Lives Matter (BLM) and Stop Asian Hate (SAH) movements not only underscore the complicated issue of racial relations in the US, the ingrained systematic racism but also inter-group bias and tensions between Asians and Blacks. From the LA...

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