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Reframing Multicultural Marketing for a New Era

by Sparkle Insights | Mar 5, 2025 | Multicultural Marketing

By Iris Yim   In recent years, the landscape of DEI initiatives and multicultural marketing has faced increasing scrutiny and pushback, often labeled under the controversial banner of being “woke.” This backlash reflects a growing sentiment among some...
Asian Americans and BLM from the Blasian Perspectives

Asian Americans and BLM from the Blasian Perspectives

by Sparkle Insights | Nov 2, 2021 | African American, Asian American

By Caitlyn Chun The Black Lives Matter (BLM) and Stop Asian Hate (SAH) movements not only underscore the complicated issue of racial relations in the US, the ingrained systematic racism but also inter-group bias and tensions between Asians and Blacks. From the LA...
DEI Research Do’s and Don’ts

DEI Research Do’s and Don’ts

by Sparkle Insights | Nov 2, 2021 | African American, Asian American, Hispanic, Multicultural Marketing

By Iris Yim More than a year and a half later, we’re still living in the middle of the pandemic. The pandemic no doubt has left indelible marks on every aspect of our lives, and along with it the way to communicate and engage consumers. The pandemic has exposed...

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