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Celebrating Unity through Korean Culture – Inspiration from the 2022 KoreaFest in Raleigh, NC

Celebrating Unity through Korean Culture – Inspiration from the 2022 KoreaFest in Raleigh, NC

by Sparkle Insights | Nov 22, 2022 | Asian American, Blog, Culture, DEI, Popular Culture

By Iris Yim According to the Census 2020, the Asian population in the US has grown 38.6% from 2010 to 2020. North Carolina is one of the states with the fastest growth rate in the Asian population (68.4%). One sign of the vibrant and growing Asian population in the...
Asian Americans and BLM from the Blasian Perspectives

Asian Americans and BLM from the Blasian Perspectives

by Sparkle Insights | Nov 2, 2021 | African American, Asian American

By Caitlyn Chun The Black Lives Matter (BLM) and Stop Asian Hate (SAH) movements not only underscore the complicated issue of racial relations in the US, the ingrained systematic racism but also inter-group bias and tensions between Asians and Blacks. From the LA...
Asian American Youth Activism and the Passing of TEAACH in Illinois

Asian American Youth Activism and the Passing of TEAACH in Illinois

by Sparkle Insights | Nov 2, 2021 | Asian American

By Misha Gandhi   Unlike their parents and previous generations of Asian Americans, today’s Asian youth are more outspoken and active in civic movements. They take action for themselves to represent their Native, Hawaiian, Asian American, and Pacific Islander...
DEI Research Do’s and Don’ts

DEI Research Do’s and Don’ts

by Sparkle Insights | Nov 2, 2021 | African American, Asian American, Hispanic, Multicultural Marketing

By Iris Yim More than a year and a half later, we’re still living in the middle of the pandemic. The pandemic no doubt has left indelible marks on every aspect of our lives, and along with it the way to communicate and engage consumers. The pandemic has exposed...
One Size Doesn’t Fit All Part 2:  The Rise of Cultural Empathy and its Implications for Marketing Research and Marketing

One Size Doesn’t Fit All Part 2: The Rise of Cultural Empathy and its Implications for Marketing Research and Marketing

by Sparkle Insights | Jul 29, 2021 | African American, Asian American, Hispanic, Multicultural Marketing

By Roben Allong, Iris Yim, Patricia Lopez This article is a follow-up article to an article published last year. This article is also published in the July issue of Quirk’s magazine. Here is the link to the article https://lnkd.in/eHyMkNf Covid’s after-effects...
The unintended result of China’s censorship – making gay themed drama mainstream

The unintended result of China’s censorship – making gay themed drama mainstream

by Sparkle Insights | Mar 15, 2021 | Asian American, Multicultural Marketing, Popular Culture

Asian dramas are not only popular in their home countries but also have worldwide appeal and influence. It started with the widespread of Korean pop culture (Korean Wave) and Korean dramas about two decades ago. Over the past decade, Chinese dramas have also enjoyed...
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