by Sparkle Insights | Aug 23, 2024 | Asian American, China, Chinese, Culture, Travel
by Iris Yim From July 1 to 19 this year, I traveled through China with my husband and two children, visiting Xi’an, Xining, and Qinghai Lake in northwestern China; Chengdu in the southwest; and finally heading south to my hometown of Zhaoqing in...
by Sparkle Insights | Jun 27, 2024 | China, Chinese, Culture, Media and Entertainment, Multicultural Marketing, Popular Culture
By Brittany Chiu “Joy of Life Season 2″1 has redefined the landscape of Chinese dramas on global streaming platforms, setting unprecedented records and standards. The highly anticipated sequel to the hit Chinese drama “Joy of Life”...
by Sparkle Insights | May 16, 2024 | AAPHI Month, Asian American, Asian American & Pacific Islander Month, Chinese, Culture, Popular Culture
By Iris Yim Recently, when I took my 11-year-old daughter to a Barnes & Noble at the Southpoint Mall in Durham, NC, I came face to face with a bookcase at a prominent location on the first floor full of anime books. To my surprise, I found translated novels...
by Sparkle Insights | May 15, 2024 | Asian American, China, Chinese, Culture, Travel
By Brittany Chiu Are you interested in traveling to China but daunted by all the inconveniences you hear that foreigners encounter? Fear no more! I’m here to give you some tips. I have traveled to China since 2017 and had lived and worked there for...
by Sparkle Insights | Nov 6, 2023 | AI, Asian American, Culture, DEI, Multicultural Marketing, Popular Culture
By Iris Yim Over the past three weeks, I have had the opportunity to attend three conferences in marketing and adverting in different parts of the world and observed different reactions and approaches to integrating AI in the creative industry. The ANA...
by Sparkle Insights | Jan 19, 2023 | Asian American, Culture, Popular Culture
By Caitlyn Chun What exactly is the Chinese zodiac and how did it come about? The Chinese zodiac, sometimes referred to as Shengxiao (生肖, which literally translates as “born resembling”), is a cycle that lasts for a total of 12 years, and...