About Us

Sparkle Insights is a full-service research and strategy firm with extensive experience in insight development for Fortune 500 companies.

Sparkle Insights team members are experienced researchers and business professionals with broad experience across industries and methodologies, from strategic planning to innovative research design and execution.  Our diverse backgrounds and cross-cultural worldview make us uniquely positioned to leverage segment nuances and help build relevant strategies for the U.S. consumer market.  

 Team profiles

IRIS YIM

Principal

With over ten years of experience in the industry, Iris has led a wide-ranging variety of strategic projects. Her experience in both qualitative and quantitative research across multiple cultural segments makes her a versatile researcher that approaches research in a holistic and innovative way to solve clients’ business problems and uncover insights. A natural extrovert, she brings her passion, forthrightness and creativity to every project.

PATRICIA LOPEZ

Senior Consultant

With over 20 years of qualitative research experience, Patricia quickly recognizes patterns, easily sees the “big picture” and provides the emotional intelligence required to make the very best business decisions in today’s marketplace. Having moderated hundreds of focus groups with General Market and Hispanic consumers across acculturation levels, she has developed a deep understanding of cultural nuances and how these relate to the research findings; enabling her to provide clients with rich cultural insights and actionable business recommendations.

REN PAN

Senior Consultant

Ren Pan offers more than a decade experience in the manufacturing industry, driving achievement of sales and market share growth, new market exploration, brand development, product launch, distribution expansion and operations efficiency goals. As a Global Product Strategy leader and an Entrepreneur, Ren brings valuable insight and knowledge regarding the product portfolio development and consumer behavior in high-growth markets, particularly the emerging markets.

MACUQUI ROBAU-GARCIA

Strategic Partner & Moderator

A native of Cuba, Macuqui Robau-Garcia is skilled at conducting all types of qualitative research in Spanish and English with homemakers, seniors, teens, children and business owners in a wide range of industries. She has experience in exploratory research, product and concept positioning, ad/copy testing, package and taste tests, and internet usability studies and has worked with a wide variety of Fortune 500 companies including Philip Morris, Frito-Lay, PepsiCo, ConAgra Foods, Tyson, Bank of America, Visa, AT&T, State Farm, Wal*Mart, Hallmark, Telemundo, Ford, Abbot, Sanofi and Novartis among others.

HANH BUI

Project Manager

Hanh has a diverse academic background spanning an interdisciplinary range of subjects from foreign studies to social science to market research. As an experienced researcher, she has managed qualitative and quantitative studies including coordinating and recruiting research participants for various social science and market research projects. She is also well-versed in using different research methodologies. Previously, Hanh worked as a project coordinator /field director at Phoenix Marketing International (PMI), and as a research associate at San Diego State University and the University of Michigan. Hanh has a master’s degree in Educational studies from the University of Michigan.