by Sparkle Insights | Mar 6, 2025 | African American, DEI, Media and Entertainment, Multicultural Marketing, Popular Culture
By Brittany Chiu The U.S. gaming market is valued at $58.7 billion, with Black gamers making up 15% of the player base. Despite their strong presence, their segment potential remains largely untapped. It is important to recognize the growing influence and...
by Sparkle Insights | Feb 15, 2023 | Activism, African American, Asian American, DEI, Interview, LGBTQ+, Politics
By Brittany Chiu An exclusive with Rohan-Zhou Lee. Rohan Zhou-Lee, pronouns They/Siya/祂 (Tā), is a Queer/Non-Binary (gender Firebird) Black Asian author, dancer, and organizer in New York City. Zhou-Lee is the founder of the Blasian March, an initiative to...
by Sparkle Insights | Nov 2, 2021 | African American, Asian American
By Caitlyn Chun The Black Lives Matter (BLM) and Stop Asian Hate (SAH) movements not only underscore the complicated issue of racial relations in the US, the ingrained systematic racism but also inter-group bias and tensions between Asians and Blacks. From the LA...
by Sparkle Insights | Nov 2, 2021 | African American, Asian American, Hispanic, Multicultural Marketing
By Iris Yim More than a year and a half later, we’re still living in the middle of the pandemic. The pandemic no doubt has left indelible marks on every aspect of our lives, and along with it the way to communicate and engage consumers. The pandemic has exposed...
by Sparkle Insights | Jul 29, 2021 | African American, Asian American, Hispanic, Multicultural Marketing
By Roben Allong, Iris Yim, Patricia Lopez This article is a follow-up article to an article published last year. This article is also published in the July issue of Quirk’s magazine. Here is the link to the article https://lnkd.in/eHyMkNf Covid’s after-effects...
by Sparkle Insights | Apr 20, 2020 | African American, Asian American, Blog, Hispanic, Multicultural Marketing
By Roben Allong, Patricia Lopez, Iris Yim COVID-19 has been a jarring wakeup call. While the idea of traditional research on ethnic consumers and their disparate COVID-19 experiences is certainly not a groundbreaking proposition, what clearly will be evident...
