Blog
AI in Action: Key Insights from DigiAsia 2024 on the Future of Marketing and Innovation
DigiAsia 2024 showcased the latest in AI-driven marketing, highlighting its role in creative campaigns, media optimization, and addressing business challenges. Discover key insights on AI’s evolving impact on the industry.
The Adaptation and Integration of Marketing Strategies in Taiwan’s Unique Market Environment
By Iris Yim Originally Aired on September 18, 2024 Introduction The webinar was hosted by the Asian American Advertising...
A Journey Through China in 2024
by Iris Yim From July 1 to 19 this year, I traveled through China with my husband and two children, visiting Xi'an, Xining, and Qinghai Lake...
“Joy of Life Season 2” Breaks Records and Sets New Standards for Chinese Dramas on Global Streaming Platforms
By Brittany Chiu "Joy of Life Season 2"1 has redefined the landscape of Chinese dramas on global streaming platforms, setting unprecedented...
Not Enough Asian Stories for June Pride
By Brittany Chiu How many people do you know are AAPI and identify as LGBT? The Williams Institute at UCLA School of Law’s 2021...
Riding the Next Wave: How Chinese Dramas and Online Novels Are Becoming the New Global Cultural Phenomenon After K-Drama and K-Pop
By Iris Yim Recently, when I took my 11-year-old daughter to a Barnes & Noble at the Southpoint Mall in Durham, NC, I came face to face...
China Travel Tips
By Brittany Chiu Are you interested in traveling to China but daunted by all the inconveniences you hear that foreigners encounter? Fear no...
Unlock the Power of Asian American Generosity this AAPI Heritage Month
By Brittany Chiu Did you know Asian Americans are some of the most charitable folks around? If you're aiming to connect with the vibrant...
Why Political Parties Can’t Overlook Asian Americans
By Brittany Chiu The 2020 election cycle and the 2022 midterm election exit polls proved that there is much untapped potential among the...
From Las Vegas to New York and Seoul, My Crash Course on AI and Its Impact in Marketing and Advertising from Global Conferences
By Iris Yim Over the past three weeks, I have had the opportunity to attend three conferences in marketing and adverting in different parts...