by Sparkle Insights | Nov 2, 2021 | African American, Asian American, Hispanic, Multicultural Marketing
By Iris Yim More than a year and a half later, we’re still living in the middle of the pandemic. The pandemic no doubt has left indelible marks on every aspect of our lives, and along with it the way to communicate and engage consumers. The pandemic has exposed...
by Sparkle Insights | Jul 29, 2021 | African American, Asian American, Hispanic, Multicultural Marketing
By Roben Allong, Iris Yim, Patricia Lopez This article is a follow-up article to an article published last year. This article is also published in the July issue of Quirk’s magazine. Here is the link to the article https://lnkd.in/eHyMkNf Covid’s after-effects...
by Sparkle Insights | Apr 20, 2020 | African American, Asian American, Blog, Hispanic, Multicultural Marketing
By Roben Allong, Patricia Lopez, Iris Yim COVID-19 has been a jarring wakeup call. While the idea of traditional research on ethnic consumers and their disparate COVID-19 experiences is certainly not a groundbreaking proposition, what clearly will be evident...
by Sparkle Insights | Jan 17, 2017 | Blog, Hispanic, Multicultural Marketing
Over the past two decades, multicultural marketing discussions and strategy have evolved in many aspects. This can be observed in the US, where marketing has shifted from a segmented approach targeting specifically either the Hispanic, African American, Asian...
