by Sparkle Insights | Sep 19, 2024 | Media and Entertainment, Multicultural Marketing, Popular Culture, Social Media, Taiwan
By Iris Yim Originally Aired on September 18, 2024 Introduction The webinar was hosted by the Asian American Advertising Federation (3AF) on Sept. 18, 2024, with Genny Hom-Franzen introducing Jill Chang of Prosumer Marketing. Jill shared her...
by Sparkle Insights | Aug 23, 2024 | Asian American, China, Chinese, Culture, Travel
by Iris Yim From July 1 to 19 this year, I traveled through China with my husband and two children, visiting Xi’an, Xining, and Qinghai Lake in northwestern China; Chengdu in the southwest; and finally heading south to my hometown of Zhaoqing in...
by Sparkle Insights | Jun 27, 2024 | China, Chinese, Culture, Media and Entertainment, Multicultural Marketing, Popular Culture
By Brittany Chiu “Joy of Life Season 2″1 has redefined the landscape of Chinese dramas on global streaming platforms, setting unprecedented records and standards. The highly anticipated sequel to the hit Chinese drama “Joy of Life”...
by Sparkle Insights | Jun 4, 2024 | Activism, Asian American, DEI, LGBTQ+, Multicultural Marketing
By Brittany Chiu How many people do you know are AAPI and identify as LGBT? The Williams Institute at UCLA School of Law’s 2021 report, “AAPI LGBT Adults in the U.S.: LGBT Well-Being at the Intersection of Race”, sheds light on a significant demographic...
by Sparkle Insights | May 16, 2024 | AAPHI Month, Asian American, Asian American & Pacific Islander Month, Chinese, Culture, Popular Culture
By Iris Yim Recently, when I took my 11-year-old daughter to a Barnes & Noble at the Southpoint Mall in Durham, NC, I came face to face with a bookcase at a prominent location on the first floor full of anime books. To my surprise, I found translated novels...
