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From Las Vegas to New York and Seoul, My Crash Course on AI and Its Impact in Marketing and Advertising from Global Conferences

From Las Vegas to New York and Seoul, My Crash Course on AI and Its Impact in Marketing and Advertising from Global Conferences

by Sparkle Insights | Nov 6, 2023 | AI, Asian American, Culture, DEI, Multicultural Marketing, Popular Culture

By Iris Yim   Over the past three weeks, I have had the opportunity to attend three conferences in marketing and adverting in different parts of the world and observed different reactions and approaches to integrating AI in the creative industry. The ANA...
Exploring the Intersection of Multicultural Marketing and AI

Exploring the Intersection of Multicultural Marketing and AI

by Sparkle Insights | Oct 17, 2023 | AI, DEI, Multicultural Marketing

By Iris Yim   The world of multicultural marketing faces a double-edged challenge – the aftermath of the affirmative action ruling and the often-overlooked AI revolution. Last week, I attended the 2023 ANA multicultural marketing conference in Las Vegas,...
Kavi Sharma, American Girl’s 2023 Girl of the Year

Kavi Sharma, American Girl’s 2023 Girl of the Year

by Sparkle Insights | Jan 7, 2023 | Asian American, Culture, DEI, Multicultural Marketing, Popular Culture

By Brittany Chiu   American Girl, the doll maker, recently just released their “Girl of the Year” for 2023. Her name is Kavi Sharma, short for Kavika. As you might have guessed from the name, Kavi is Desi. She’s from New Jersey and loves to sing...
Say My Name

Say My Name

by Sparkle Insights | Nov 27, 2022 | Asian American, Culture, DEI, ERG, Multicultural Marketing

By Brittany Chiu   I have a love-hate relationship with my name—Brittany. My father said that he liked the name for what it is, but I always suspected that it was because my older cousin is named Tiffany. I don’t think there is any name out there in the world...
DEI Research Do’s and Don’ts

DEI Research Do’s and Don’ts

by Sparkle Insights | Nov 2, 2021 | African American, Asian American, Hispanic, Multicultural Marketing

By Iris Yim More than a year and a half later, we’re still living in the middle of the pandemic. The pandemic no doubt has left indelible marks on every aspect of our lives, and along with it the way to communicate and engage consumers. The pandemic has exposed...
One Size Doesn’t Fit All Part 2:  The Rise of Cultural Empathy and its Implications for Marketing Research and Marketing

One Size Doesn’t Fit All Part 2: The Rise of Cultural Empathy and its Implications for Marketing Research and Marketing

by Sparkle Insights | Jul 29, 2021 | African American, Asian American, Hispanic, Multicultural Marketing

By Roben Allong, Iris Yim, Patricia Lopez This article is a follow-up article to an article published last year. This article is also published in the July issue of Quirk’s magazine. Here is the link to the article https://lnkd.in/eHyMkNf Covid’s after-effects...
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Recent Posts

  • Why Political Parties Can’t Overlook Asian Americans
  • From Las Vegas to New York and Seoul, My Crash Course on AI and Its Impact in Marketing and Advertising from Global Conferences
  • Exploring the Intersection of Multicultural Marketing and AI
  • Blasian March, A New Generation of Activism: The Journey of Self-Discovery and Asian, Black, and LGBTQ+ Solidarity
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