From Representation to Resonance: What We Learned at the 3AF Impact Series Summit

by | May 12, 2025 | AANHPI, AI, Asian American, Asian American & Pacific Islander Month, Culture, DEI, Market Research, Media and Entertainment, Multicultural Marketing

By Iris Yim   In celebration of AAPI Heritage Month, the 3AF Impact Series Virtual Summit convened leading voices in Asian American marketing, agency innovation, and cultural strategy for a dynamic and thought-provoking event. Spanning eight sessions, the summit...
Riding the Next Wave: How Chinese Dramas and Online Novels Are Becoming the New Global Cultural Phenomenon After K-Drama and K-Pop

Riding the Next Wave: How Chinese Dramas and Online Novels Are Becoming the New Global Cultural Phenomenon After K-Drama and K-Pop

by | May 16, 2024 | Asian American, Asian American & Pacific Islander Month, Chinese, Culture, Popular Culture

By Iris Yim   Recently, when I took my 11-year-old daughter to a Barnes & Noble at the Southpoint Mall in Durham, NC, I came face to face with a bookcase at a prominent location on the first floor full of anime books. To my surprise, I found translated novels...