By Brittany Chiu


Did you know Asian Americans are some of the most charitable folks around? If you’re aiming to connect with the vibrant Asian American community, Sparkle Insights is your go-to partner. We’re not just another research firm – we’re experts at unraveling complex business challenges, crafting insights that drive action, and delivering strategies that resonate.  Through innovative methodologies and a solutions-based focus, we help companies and organizations develop effective marketing and communications strategies to address the unique perspectives and needs of their customers.


Recently, Pew Research Center came out with a new survey report, “Asian Americans, Charitable Giving and Remittances”, regarding Asian Americans’ and their habits of charitable giving and remittances. In the spirit of AAPI Heritage Month, let’s dive into the fascinating world of Asian American giving.


  • Most Asian adults (67%) have given to a charitable organization in the U.S., their Asian country of origin, or both. More than 60% of Asian adults, whether foreign-born or US-born, have contributed to a U.S. charity.
  • Japanese, Filipino, and Indian adults in the U.S. are more likely to donate to charities compared to other Asian origin groups.
  • Immigrants are more likely than U.S.-born Asian adults to donate to charities in their Asian country of origin.
  • Charitable giving in the U.S. is influenced by factors such as education, income, and religious affiliation, with higher education and income levels associated with increased giving.
  • Asian adults who say religion (Christianity more likely than other religious affiliations) is very important in their life are more likely than those who say it is not too or not at all important to have given to a charity in either of the places asked about.


What are the implications?


Understanding Cultural and Ethnic Dynamics: The findings shed light on the diverse philanthropic tendencies within the Asian American community. Recognizing differences among subgroups such as Japanese, Filipino, Asian Indians, Chinese, Koreans, etc. can help charitable organizations tailor their outreach and fundraising efforts more effectively.


Targeted Outreach: Charitable organizations can use this data to develop targeted outreach strategies for engaging Asian American donors. Understanding that immigrants are more likely to donate to charities in their countries of origin suggests the importance of maintaining connections with their homeland, celebrating their culture, and offering opportunities for supporting causes there.


Resource Allocation and Grant Opportunities: Nonprofits can allocate resources more efficiently by focusing efforts on demographics that are more likely to donate, such as those with higher education and income levels. This can involve tailoring marketing campaigns, events, and communication strategies to resonate with these segments of the Asian American population. Grantmakers can also develop targeted grant opportunities that specifically address the issues and causes that resonate with Asian American donors. This may include funding initiatives focused on education, healthcare, cultural preservation, immigrant rights, and community development both in the United States and in Asian countries of origin.


Religious Influence: Recognizing the impact of religious affiliation on charitable giving underscores the importance of understanding cultural values and beliefs. Organizations may find it beneficial to collaborate with religious institutions or leverage faith-based messaging to appeal to donors who prioritize religious values in their giving.


Enhancing Diversity and Inclusion: By acknowledging the philanthropic habits of Asian Americans, nonprofits can work towards creating more inclusive spaces that cater to the diverse backgrounds and preferences within this community. This may involve diversifying leadership, incorporating culturally relevant programming, and fostering a sense of belonging for all donors, volunteers, and community members.


Policy Implications: Policymakers may use this data to inform decisions related to charitable giving incentives, immigration policies, and support for diaspora communities. Understanding the motivations and patterns of giving among Asian Americans can contribute to more targeted policies aimed at promoting philanthropy and supporting global development efforts.