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The Adaptation and Integration of Marketing Strategies in Taiwan’s Unique Market Environment

The Adaptation and Integration of Marketing Strategies in Taiwan’s Unique Market Environment

by Sparkle Insights | Sep 19, 2024 | Media and Entertainment, Multicultural Marketing, Popular Culture, Social Media, Taiwan

By Iris Yim   Originally Aired on September 18, 2024   Introduction   The webinar was hosted by the Asian American Advertising Federation (3AF) on Sept. 18, 2024, with Genny Hom-Franzen introducing Jill Chang of Prosumer Marketing. Jill shared her...
“Joy of Life Season 2” Breaks Records and Sets New Standards for Chinese Dramas on Global Streaming Platforms

“Joy of Life Season 2” Breaks Records and Sets New Standards for Chinese Dramas on Global Streaming Platforms

by Sparkle Insights | Jun 27, 2024 | China, Chinese, Culture, Media and Entertainment, Multicultural Marketing, Popular Culture

By Brittany Chiu   “Joy of Life Season 2″1 has redefined the landscape of Chinese dramas on global streaming platforms, setting unprecedented records and standards. The highly anticipated sequel to the hit Chinese drama “Joy of Life”...

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