by Sparkle Insights | May 12, 2025 | AANHPI, AI, Asian American, Asian American & Pacific Islander Month, Culture, DEI, Market Research, Media and Entertainment, Multicultural Marketing
By Iris Yim In celebration of AAPI Heritage Month, the 3AF Impact Series Virtual Summit convened leading voices in Asian American marketing, agency innovation, and cultural strategy for a dynamic and thought-provoking event. Spanning eight sessions, the summit...
by Sparkle Insights | Aug 23, 2024 | Asian American, China, Chinese, Culture, Travel
by Iris Yim From July 1 to 19 this year, I traveled through China with my husband and two children, visiting Xi’an, Xining, and Qinghai Lake in northwestern China; Chengdu in the southwest; and finally heading south to my hometown of Zhaoqing in...
by Sparkle Insights | Jun 4, 2024 | Activism, Asian American, DEI, LGBTQ+, Multicultural Marketing
By Brittany Chiu How many people do you know are AAPI and identify as LGBT? The Williams Institute at UCLA School of Law’s 2021 report, “AAPI LGBT Adults in the U.S.: LGBT Well-Being at the Intersection of Race”, sheds light on a significant demographic...
by Sparkle Insights | May 16, 2024 | Asian American, Asian American & Pacific Islander Month, Chinese, Culture, Popular Culture
By Iris Yim Recently, when I took my 11-year-old daughter to a Barnes & Noble at the Southpoint Mall in Durham, NC, I came face to face with a bookcase at a prominent location on the first floor full of anime books. To my surprise, I found translated novels...
by Sparkle Insights | May 15, 2024 | Asian American, China, Chinese, Culture, Travel
By Brittany Chiu Are you interested in traveling to China but daunted by all the inconveniences you hear that foreigners encounter? Fear no more! I’m here to give you some tips. I have traveled to China since 2017 and had lived and worked there for...
by Sparkle Insights | May 9, 2024 | Activism, Asian American, Asian American & Pacific Islander Month, Charity, DEI, Multicultural Marketing, Nonprofit
By Brittany Chiu Did you know Asian Americans are some of the most charitable folks around? If you’re aiming to connect with the vibrant Asian American community, Sparkle Insights is your go-to partner. We’re not just another research firm –...
