by Sparkle Insights | Jul 27, 2025 | Advertising, Culture, Marketing, Popular Culture, Social Media
By Iris Yim What comes to mind when you hear the words fast food? If you’re in the U.S., chances are the associations aren’t flattering. Over the years, I’ve heard everything from “Supersize Me” and “overly processed” to “not real...
by Sparkle Insights | Jul 27, 2025 | Automotive, China, Culture, Multicultural Marketing, Shopping, Social Media, Technology, Travel
By Iris Yim This summer, I traveled through Scandinavia with my family, reconnecting with my husband’s relatives and exploring some of the northernmost inhabited places on Earth. From tiny fishing villages in Arctic Norway to towns near the Russian...
by Sparkle Insights | May 20, 2025 | Culture, Popular Culture
By Iris Yim What does it take to leave everything behind, arrive in a new country with no English, quit nursing school, and—through grit, creativity, and sheer determination—build a thriving career as a full-time artist? Meet Yu Shu, a Chinese immigrant,...
by Sparkle Insights | May 15, 2025 | Multicultural Marketing, Shopping
By Iris Yim and Brittany Chiu Seafood is a cornerstone of cultural identity for multicultural communities in the United States, reflecting centuries of tradition, migration, and adaptation. From the Gullah Geechee’s crab rice in coastal Georgia to the...
by Sparkle Insights | May 15, 2025 | AI, Market Research, Technology
By Brittany Chiu AI has rapidly evolved from a futuristic concept to an essential force driving marketing innovation. As we move through 2025, three key developments are fundamentally transforming how brands connect with consumers: conversational advertising...
