by sparkleinsights_5n3820 | Apr 20, 2020 | African American, Asian American, Blog, Hispanic, Multicultural Marketing
By Roben Allong, robena@lightbeamnyc.com, Patricia Lopez, plopezx2@hotmail.com, Iris Yim, iris@sparkleinsights.com COVID-19 has been a jarring wakeup call. While the idea of traditional research on ethnic consumers and their disparate COVID-19 experiences is...
by sparkleinsights_5n3820 | Sep 7, 2018 | Multicultural Marketing
The Total Market debate has been going on for a while so much so that it spawned an organization to tackle the issue – Alliance for Inclusive and Multicultural Marketing (AIMM) under Association of National Advertisers. There are different names for...
