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Unlock the Power of Asian American Generosity this AAPI Heritage Month

Unlock the Power of Asian American Generosity this AAPI Heritage Month

by Sparkle Insights | May 9, 2024 | Activism, Asian American, Asian American & Pacific Islander Month, Charity, DEI, Multicultural Marketing, Nonprofit

By Brittany Chiu   Did you know Asian Americans are some of the most charitable folks around? If you’re aiming to connect with the vibrant Asian American community, Sparkle Insights is your go-to partner. We’re not just another research firm –...
Happy Lunar New Year 2023!

Happy Lunar New Year 2023!

by Sparkle Insights | Jan 19, 2023 | Asian American, Culture, Popular Culture

By Caitlyn Chun   What exactly is the Chinese zodiac and how did it come about?   The Chinese zodiac, sometimes referred to as Shengxiao (生肖, which literally translates as “born resembling”), is a cycle that lasts for a total of 12 years, and...
Say My Name

Say My Name

by Sparkle Insights | Nov 27, 2022 | Asian American, Culture, DEI, ERG, Multicultural Marketing

By Brittany Chiu   I have a love-hate relationship with my name—Brittany. My father said that he liked the name for what it is, but I always suspected that it was because my older cousin is named Tiffany. I don’t think there is any name out there in the world...
Celebrating Unity through Korean Culture – Inspiration from the 2022 KoreaFest in Raleigh, NC

Celebrating Unity through Korean Culture – Inspiration from the 2022 KoreaFest in Raleigh, NC

by Sparkle Insights | Nov 22, 2022 | Asian American, Blog, Culture, DEI, Popular Culture

By Iris Yim According to the Census 2020, the Asian population in the US has grown 38.6% from 2010 to 2020. North Carolina is one of the states with the fastest growth rate in the Asian population (68.4%). One sign of the vibrant and growing Asian population in the...

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