by Sparkle Insights | Mar 6, 2025 | Media and Entertainment, Multicultural Marketing, Popular Culture
By Brittany Chiu The global success of K-pop over the past decade has revolutionized the music industry and created vast marketing and advertising opportunities, especially in North America. As K-pop continues to expand its international footprint, the...
by Sparkle Insights | Mar 6, 2025 | China, Chinese, Culture, Media and Entertainment, Multicultural Marketing
By Iris Yim and Brittany Chiu For decades, China’s entertainment landscape was heavily influenced by foreign imports—Hollywood blockbusters, Japanese anime, and South Korea’s hallyu wave, including K-pop and K-dramas. However, this dynamic has...
by Sparkle Insights | Aug 23, 2024 | Asian American, China, Chinese, Culture, Travel
by Iris Yim From July 1 to 19 this year, I traveled through China with my husband and two children, visiting Xi’an, Xining, and Qinghai Lake in northwestern China; Chengdu in the southwest; and finally heading south to my hometown of Zhaoqing in...
by Sparkle Insights | Nov 27, 2022 | Asian American, Culture, DEI, ERG, Multicultural Marketing
By Brittany Chiu I have a love-hate relationship with my name—Brittany. My father said that he liked the name for what it is, but I always suspected that it was because my older cousin is named Tiffany. I don’t think there is any name out there in the world...
by Sparkle Insights | Nov 22, 2022 | Asian American, Blog, Culture, DEI, Popular Culture
By Iris Yim According to the Census 2020, the Asian population in the US has grown 38.6% from 2010 to 2020. North Carolina is one of the states with the fastest growth rate in the Asian population (68.4%). One sign of the vibrant and growing Asian population in the...
