by Sparkle Insights | Mar 6, 2025 | China, Chinese, Culture, Media and Entertainment, Multicultural Marketing
By Iris Yim and Brittany Chiu For decades, China’s entertainment landscape was heavily influenced by foreign imports—Hollywood blockbusters, Japanese anime, and South Korea’s hallyu wave, including K-pop and K-dramas. However, this dynamic has...
by Sparkle Insights | May 9, 2024 | Activism, Asian American, Asian American & Pacific Islander Month, Charity, DEI, Multicultural Marketing, Nonprofit
By Brittany Chiu Did you know Asian Americans are some of the most charitable folks around? If you’re aiming to connect with the vibrant Asian American community, Sparkle Insights is your go-to partner. We’re not just another research firm –...
by Sparkle Insights | Jan 19, 2023 | Asian American, Culture, Popular Culture
By Caitlyn Chun What exactly is the Chinese zodiac and how did it come about? The Chinese zodiac, sometimes referred to as Shengxiao (生肖, which literally translates as “born resembling”), is a cycle that lasts for a total of 12 years, and...
