by Sparkle Insights | Mar 6, 2025 | African American, DEI, Media and Entertainment, Multicultural Marketing, Popular Culture
By Brittany Chiu The U.S. gaming market is valued at $58.7 billion, with Black gamers making up 15% of the player base. Despite their strong presence, their segment potential remains largely untapped. It is important to recognize the growing influence and...
by Sparkle Insights | Mar 5, 2025 | Grocery, Multicultural Marketing, Shopping
By Iris Yim and Brittany Chiu As the multicultural population in North America continues to grow, so does the demand for diverse culinary experiences. Ethnic foods, particularly Asian cuisines, have transitioned from niche offerings to mainstream staples,...
by Sparkle Insights | Nov 2, 2021 | African American, Asian American
By Caitlyn Chun The Black Lives Matter (BLM) and Stop Asian Hate (SAH) movements not only underscore the complicated issue of racial relations in the US, the ingrained systematic racism but also inter-group bias and tensions between Asians and Blacks. From the LA...
