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Moon Lovers – Scarlet Heart Ryeo: A Case study of Transcreation

Moon Lovers – Scarlet Heart Ryeo: A Case study of Transcreation

by sparkleinsights_5n3820 | Oct 19, 2016 | Asian American, Blog, Multicultural Marketing, Popular Culture

In my career as a market researcher, I have tested many concepts and taglines transcreated (The process of adapting a message from one language to another, while maintaining its intent, style, tone and context) for multicultural audiences. Most of the time, the...

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