Sparkle Insights
  • Home
  • About Us
  • Work
  • Services
  • Insights
    • Their Behaviors, Attitudes, and Outlooks
    • The Force Behind The Automotive Industry’s Pandemic Growth And Forward
    • Asian Americans: The Next Blue Ocean
    • Effective Media Planning for Asian Marketing
    • The Future of Advertising to Asian Americans
  • Blog
  • Contact Us
Select Page
Moon Lovers – Scarlet Heart Ryeo: A Case study of Transcreation

Moon Lovers – Scarlet Heart Ryeo: A Case study of Transcreation

by sparkleinsights_5n3820 | Oct 19, 2016 | Asian American, Blog, Multicultural Marketing, Popular Culture

In my career as a market researcher, I have tested many concepts and taglines transcreated (The process of adapting a message from one language to another, while maintaining its intent, style, tone and context) for multicultural audiences. Most of the time, the...

Recent Posts

  • Asian Americans and BLM from the Blasian Perspectives
  • Asian American Youth Activism and the Passing of TEAACH in Illinois
  • The Birth Place of Meat Substitutes
  • DEI Research Do’s and Don’ts
  • One Size Doesn’t Fit All Part 2: The Rise of Cultural Empathy and its Implications for Marketing Research and Marketing
  • Twitter
©2021 Sparkle Insights. All Right Reserved.