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Decoding Culture from the 3AF 2017 Asian Marketing Summit

by Sparkle Insights | Jun 16, 2017 | Asian American, Blog, Multicultural Marketing

During the past few years, there has been a lot of debate on various approaches to marketing to today’s multicultural, minority-majority consumers, namely, whether a segmented/targeted approach or a Total Market approach would be more effective. At the heart of...

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