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The New Marketing Frontier: How AI is Reshaping Advertising in 2025

by Sparkle Insights | May 15, 2025 | AI, Market Research, Technology

By Brittany Chiu   AI has rapidly evolved from a futuristic concept to an essential force driving marketing innovation. As we move through 2025, three key developments are fundamentally transforming how brands connect with consumers: conversational advertising...

Is Google Really for Old People?

by Sparkle Insights | Mar 6, 2025 | DEI, Media and Entertainment, Technology

By Brittany Chiu   In December 2024, a Wall Street Journal article boldly stated that Google was “for old people,” a remark that, at first glance, might seem somewhat humorous or even trivial. However, the controversy that followed signals deeper issues within...

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