by Sparkle Insights | Jul 27, 2025 | Advertising, Market Research, Marketing, Technology
By Brittany Chiu The marketing world is undergoing a powerful shift as voice technology moves into the mainstream. With smart speakers present in nearly three-quarters of American homes and voice assistants integrated into everything from smartphones to...
by Sparkle Insights | Jul 27, 2025 | Gaming, Media and Entertainment, Popular Culture, Technology
By Brittany Chiu In December 2024, the ModRetro Chromatic, a modern reimagining of the classic Game Boy Color, sold out within 24 hours of its release. This wasn’t just another gadget launch—it was a cultural phenomenon that revealed something...
by Sparkle Insights | Jul 27, 2025 | Automotive, China, Culture, Multicultural Marketing, Shopping, Social Media, Technology, Travel
By Iris Yim This summer, I traveled through Scandinavia with my family, reconnecting with my husband’s relatives and exploring some of the northernmost inhabited places on Earth. From tiny fishing villages in Arctic Norway to towns near the Russian...
by Sparkle Insights | May 15, 2025 | AI, Market Research, Technology
By Brittany Chiu AI has rapidly evolved from a futuristic concept to an essential force driving marketing innovation. As we move through 2025, three key developments are fundamentally transforming how brands connect with consumers: conversational advertising...
by Sparkle Insights | Mar 6, 2025 | DEI, Media and Entertainment, Technology
By Brittany Chiu In December 2024, a Wall Street Journal article boldly stated that Google was “for old people,” a remark that, at first glance, might seem somewhat humorous or even trivial. However, the controversy that followed signals deeper issues within...
