by Sparkle Insights | Jul 27, 2025 | Popular Culture, Shopping, Social Media, Travel
By Iris Yim As a curious Gen X researcher—and a mom trying to understand her 12-year-old daughter Viveka and 16-year-old son Henning—I often find myself asking them questions about what grabs their attention online and what trends they’re into. It’s both...
by Sparkle Insights | Jul 27, 2025 | Advertising, Culture, Marketing, Popular Culture, Social Media
By Iris Yim What comes to mind when you hear the words fast food? If you’re in the U.S., chances are the associations aren’t flattering. Over the years, I’ve heard everything from “Supersize Me” and “overly processed” to “not real...
by Sparkle Insights | Jul 27, 2025 | Automotive, China, Culture, Multicultural Marketing, Shopping, Social Media, Technology, Travel
By Iris Yim This summer, I traveled through Scandinavia with my family, reconnecting with my husband’s relatives and exploring some of the northernmost inhabited places on Earth. From tiny fishing villages in Arctic Norway to towns near the Russian...
by Sparkle Insights | Sep 19, 2024 | Media and Entertainment, Multicultural Marketing, Popular Culture, Social Media, Taiwan
By Iris Yim Originally Aired on September 18, 2024 Introduction The webinar was hosted by the Asian American Advertising Federation (3AF) on Sept. 18, 2024, with Genny Hom-Franzen introducing Jill Chang of Prosumer Marketing. Jill shared her...
