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Is Google Really for Old People?

by Sparkle Insights | Mar 6, 2025 | DEI, Media and Entertainment, Technology

By Brittany Chiu   In December 2024, a Wall Street Journal article boldly stated that Google was “for old people,” a remark that, at first glance, might seem somewhat humorous or even trivial. However, the controversy that followed signals deeper issues within...

How Films Are Shaping Consumer Behaviors and Market Dynamics

by Sparkle Insights | Mar 5, 2025 | Media and Entertainment

By Iris Yim   Netflix continues to redefine its influence, not only by bringing global content to U.S. audiences but also by fostering open-mindedness and cultural exchange. Now, it’s venturing into educating viewers about overconsumption, waste, and the...
The Adaptation and Integration of Marketing Strategies in Taiwan’s Unique Market Environment

The Adaptation and Integration of Marketing Strategies in Taiwan’s Unique Market Environment

by Sparkle Insights | Sep 19, 2024 | Media and Entertainment, Multicultural Marketing, Popular Culture, Social Media, Taiwan

By Iris Yim   Originally Aired on September 18, 2024   Introduction   The webinar was hosted by the Asian American Advertising Federation (3AF) on Sept. 18, 2024, with Genny Hom-Franzen introducing Jill Chang of Prosumer Marketing. Jill shared her...
“Joy of Life Season 2” Breaks Records and Sets New Standards for Chinese Dramas on Global Streaming Platforms

“Joy of Life Season 2” Breaks Records and Sets New Standards for Chinese Dramas on Global Streaming Platforms

by Sparkle Insights | Jun 27, 2024 | China, Chinese, Culture, Media and Entertainment, Multicultural Marketing, Popular Culture

By Brittany Chiu   “Joy of Life Season 2″1 has redefined the landscape of Chinese dramas on global streaming platforms, setting unprecedented records and standards. The highly anticipated sequel to the hit Chinese drama “Joy of Life”...
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