by Sparkle Insights | May 20, 2025 | Culture, Popular Culture
By Iris Yim What does it take to leave everything behind, arrive in a new country with no English, quit nursing school, and—through grit, creativity, and sheer determination—build a thriving career as a full-time artist? Meet Yu Shu, a Chinese immigrant,...
by Sparkle Insights | May 15, 2025 | China, Chinese, Culture, Gaming, Media and Entertainment
By Brittany Chiu For years, the gaming industry has pigeonholed female players into simplistic match-3 puzzles or basic visual novels. But that’s all changing now. Love and Deepspace, known as 恋与深空 in Chinese and launched by PaperGames in January 2024, is...
by Sparkle Insights | May 14, 2025 | China, Chinese, Culture, Multicultural Marketing, Popular Culture, Shopping
By Brittany Chiu In the competitive landscape of consumer goods, a Chinese phenomenon is reshaping how brands engage with younger audiences globally. POP MART—which recently topped the U.S. App Store’s shopping app rankings—and its signature characters...
by Sparkle Insights | May 12, 2025 | AANHPI, AI, Asian American, Asian American & Pacific Islander Month, Culture, DEI, Market Research, Media and Entertainment, Multicultural Marketing
By Iris Yim In celebration of AAPI Heritage Month, the 3AF Impact Series Virtual Summit convened leading voices in Asian American marketing, agency innovation, and cultural strategy for a dynamic and thought-provoking event. Spanning eight sessions, the summit...
by Sparkle Insights | Mar 6, 2025 | China, Chinese, Culture, Media and Entertainment, Multicultural Marketing
By Iris Yim and Brittany Chiu For decades, China’s entertainment landscape was heavily influenced by foreign imports—Hollywood blockbusters, Japanese anime, and South Korea’s hallyu wave, including K-pop and K-dramas. However, this dynamic has...
by Sparkle Insights | Aug 23, 2024 | Asian American, China, Chinese, Culture, Travel
by Iris Yim From July 1 to 19 this year, I traveled through China with my husband and two children, visiting Xi’an, Xining, and Qinghai Lake in northwestern China; Chengdu in the southwest; and finally heading south to my hometown of Zhaoqing in...
