by Sparkle Insights | Jul 27, 2025 | Automotive, China, Culture, Multicultural Marketing, Shopping, Social Media, Technology, Travel
By Iris Yim This summer, I traveled through Scandinavia with my family, reconnecting with my husband’s relatives and exploring some of the northernmost inhabited places on Earth. From tiny fishing villages in Arctic Norway to towns near the Russian...
by Sparkle Insights | May 15, 2025 | China, Chinese, Culture, Gaming, Media and Entertainment
By Brittany Chiu For years, the gaming industry has pigeonholed female players into simplistic match-3 puzzles or basic visual novels. But that’s all changing now. Love and Deepspace, known as 恋与深空 in Chinese and launched by PaperGames in January 2024, is...
by Sparkle Insights | May 14, 2025 | China, Chinese, Culture, Multicultural Marketing, Popular Culture, Shopping
By Brittany Chiu In the competitive landscape of consumer goods, a Chinese phenomenon is reshaping how brands engage with younger audiences globally. POP MART—which recently topped the U.S. App Store’s shopping app rankings—and its signature characters...
by Sparkle Insights | Mar 6, 2025 | China, Chinese, Culture, Media and Entertainment, Multicultural Marketing
By Iris Yim and Brittany Chiu For decades, China’s entertainment landscape was heavily influenced by foreign imports—Hollywood blockbusters, Japanese anime, and South Korea’s hallyu wave, including K-pop and K-dramas. However, this dynamic has...
by Sparkle Insights | Aug 23, 2024 | Asian American, China, Chinese, Culture, Travel
by Iris Yim From July 1 to 19 this year, I traveled through China with my husband and two children, visiting Xi’an, Xining, and Qinghai Lake in northwestern China; Chengdu in the southwest; and finally heading south to my hometown of Zhaoqing in...
by Sparkle Insights | Jun 27, 2024 | China, Chinese, Culture, Media and Entertainment, Multicultural Marketing, Popular Culture
By Brittany Chiu “Joy of Life Season 2″1 has redefined the landscape of Chinese dramas on global streaming platforms, setting unprecedented records and standards. The highly anticipated sequel to the hit Chinese drama “Joy of Life”...
