by Sparkle Insights | May 15, 2025 | AI, Market Research, Technology
By Brittany Chiu AI has rapidly evolved from a futuristic concept to an essential force driving marketing innovation. As we move through 2025, three key developments are fundamentally transforming how brands connect with consumers: conversational advertising...
by Sparkle Insights | May 12, 2025 | AANHPI, AI, Asian American, Asian American & Pacific Islander Month, Culture, DEI, Market Research, Media and Entertainment, Multicultural Marketing
By Iris Yim In celebration of AAPI Heritage Month, the 3AF Impact Series Virtual Summit convened leading voices in Asian American marketing, agency innovation, and cultural strategy for a dynamic and thought-provoking event. Spanning eight sessions, the summit...
by Sparkle Insights | Mar 6, 2025 | AI, Market Research
By Iris Yim and Bonnie Curtis In recent years, artificial intelligence has dramatically reshaped the marketing ecosystem. From in-house teams to agencies, AI tools are increasingly embedded in workflows, including research processes. As we embrace these...
by Sparkle Insights | Oct 10, 2024 | AI, Blog
DigiAsia 2024 in Taipei brought together tech giants, media and creative agency conglomerates, academia, and Asian companies with AI expertise to showcase the latest developments in generative AI (Gen AI) research and application. The event highlighted case studies on...
by Sparkle Insights | Nov 6, 2023 | AI, Asian American, Culture, DEI, Multicultural Marketing, Popular Culture
By Iris Yim Over the past three weeks, I have had the opportunity to attend three conferences in marketing and adverting in different parts of the world and observed different reactions and approaches to integrating AI in the creative industry. The ANA...
by Sparkle Insights | Oct 17, 2023 | AI, DEI, Multicultural Marketing
By Iris Yim The world of multicultural marketing faces a double-edged challenge – the aftermath of the affirmative action ruling and the often-overlooked AI revolution. Last week, I attended the 2023 ANA multicultural marketing conference in Las Vegas,...