by Sparkle Insights | Mar 6, 2025 | African American, DEI, Media and Entertainment, Multicultural Marketing, Popular Culture
By Brittany Chiu The U.S. gaming market is valued at $58.7 billion, with Black gamers making up 15% of the player base. Despite their strong presence, their segment potential remains largely untapped. It is important to recognize the growing influence and...
by Sparkle Insights | Mar 6, 2025 | DEI, Media and Entertainment, Technology
By Brittany Chiu In December 2024, a Wall Street Journal article boldly stated that Google was “for old people,” a remark that, at first glance, might seem somewhat humorous or even trivial. However, the controversy that followed signals deeper issues within...
by Sparkle Insights | Mar 6, 2025 | AI, Market Research
By Iris Yim and Bonnie Curtis In recent years, artificial intelligence has dramatically reshaped the marketing ecosystem. From in-house teams to agencies, AI tools are increasingly embedded in workflows, including research processes. As we embrace these...
by Sparkle Insights | Mar 5, 2025 | Grocery, Multicultural Marketing, Shopping
By Iris Yim and Brittany Chiu As the multicultural population in North America continues to grow, so does the demand for diverse culinary experiences. Ethnic foods, particularly Asian cuisines, have transitioned from niche offerings to mainstream staples,...
by Sparkle Insights | Mar 5, 2025 | Media and Entertainment
By Iris Yim Netflix continues to redefine its influence, not only by bringing global content to U.S. audiences but also by fostering open-mindedness and cultural exchange. Now, it’s venturing into educating viewers about overconsumption, waste, and the...
