by Sparkle Insights | Nov 2, 2021 | Popular Culture
By Brittany Chiu Plant-based proteins have been all the rage with companies such as Beyond Meat, Impossible Foods, Perfect Day and Eat Just, making their meat-free dishes highly popular among vegan and non-vegan consumers. According to Ipsos Retail...
by Sparkle Insights | Nov 2, 2021 | African American, Asian American, Hispanic, Multicultural Marketing
By Iris Yim More than a year and a half later, we’re still living in the middle of the pandemic. The pandemic no doubt has left indelible marks on every aspect of our lives, and along with it the way to communicate and engage consumers. The pandemic has exposed...
by Sparkle Insights | Jul 29, 2021 | African American, Asian American, Hispanic, Multicultural Marketing
By Roben Allong, Iris Yim, Patricia Lopez This article is a follow-up article to an article published last year. This article is also published in the July issue of Quirk’s magazine. Here is the link to the article https://lnkd.in/eHyMkNf Covid’s after-effects...
by Sparkle Insights | Mar 15, 2021 | Asian American, Multicultural Marketing, Popular Culture
Asian dramas are not only popular in their home countries but also have worldwide appeal and influence. It started with the widespread of Korean pop culture (Korean Wave) and Korean dramas about two decades ago. Over the past decade, Chinese dramas have also enjoyed...
by Sparkle Insights | Apr 20, 2020 | African American, Asian American, Blog, Hispanic, Multicultural Marketing
By Roben Allong, Patricia Lopez, Iris Yim COVID-19 has been a jarring wakeup call. While the idea of traditional research on ethnic consumers and their disparate COVID-19 experiences is certainly not a groundbreaking proposition, what clearly will be evident...
