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WeChat is more than a messaging app, it’s a life style app, an ecosystem and … virtual Chinatown?

WeChat is more than a messaging app, it’s a life style app, an ecosystem and … virtual Chinatown?

by sparkleinsights_5n3820 | Sep 11, 2018 | Asian American, Multicultural Marketing

Launched in 2011 by Tencent, WeChat has evolved from a social media app to an ecosystem, an indispensable part of most Chinese consumers’ daily life. WeChat hit 1 billion monthly active user in the first quarter of 2018.  According to according to Kimberly Lee,...

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