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How This Gen X Mom and Market Researcher Keeps Up With Gen Alpha (aka My Kids)

by Sparkle Insights | Jul 27, 2025 | Popular Culture, Shopping, Social Media, Travel

By Iris Yim   As a curious Gen X researcher—and a mom trying to understand her 12-year-old daughter Viveka and 16-year-old son Henning—I often find myself asking them questions about what grabs their attention online and what trends they’re into. It’s both...

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