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K-pop: The Global Buzz and Marketing Blitz

by Sparkle Insights | Mar 6, 2025 | Media and Entertainment, Multicultural Marketing, Popular Culture

By Brittany Chiu   The global success of K-pop over the past decade has revolutionized the music industry and created vast marketing and advertising opportunities, especially in North America. As K-pop continues to expand its international footprint, the...

How Films Are Shaping Consumer Behaviors and Market Dynamics

by Sparkle Insights | Mar 5, 2025 | Media and Entertainment

By Iris Yim   Netflix continues to redefine its influence, not only by bringing global content to U.S. audiences but also by fostering open-mindedness and cultural exchange. Now, it’s venturing into educating viewers about overconsumption, waste, and the...

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