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Global Flavors Reshaping North America’s Grocery Aisles

by Sparkle Insights | Mar 5, 2025 | Grocery, Multicultural Marketing, Shopping

By Iris Yim and Brittany Chiu   As the multicultural population in North America continues to grow, so does the demand for diverse culinary experiences. Ethnic foods, particularly Asian cuisines, have transitioned from niche offerings to mainstream staples,...
One size doesn’t fit all – Post Covid-19 Implications for Marketing Research and Marketing

One size doesn’t fit all – Post Covid-19 Implications for Marketing Research and Marketing

by Sparkle Insights | Apr 20, 2020 | African American, Asian American, Blog, Hispanic, Multicultural Marketing

By Roben Allong,  Patricia Lopez, Iris Yim   COVID-19 has been a jarring wakeup call. While the idea of traditional research on ethnic consumers and their disparate COVID-19 experiences is certainly not a groundbreaking proposition, what clearly will be evident...

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