by Sparkle Insights | Mar 5, 2025 | Grocery, Multicultural Marketing, Shopping
By Iris Yim and Brittany Chiu As the multicultural population in North America continues to grow, so does the demand for diverse culinary experiences. Ethnic foods, particularly Asian cuisines, have transitioned from niche offerings to mainstream staples,...
by Sparkle Insights | Apr 20, 2020 | African American, Asian American, Blog, Hispanic, Multicultural Marketing
By Roben Allong, Patricia Lopez, Iris Yim COVID-19 has been a jarring wakeup call. While the idea of traditional research on ethnic consumers and their disparate COVID-19 experiences is certainly not a groundbreaking proposition, what clearly will be evident...
