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How to effectively implement total market strategy – taking a chapter from the Pixar new film “Coco”

How to effectively implement total market strategy – taking a chapter from the Pixar new film “Coco”

by sparkleinsights_5n3820 | Dec 5, 2017 | Blog, Multicultural Marketing, Popular Culture

The marketing industry has been dominated by the idea of Total Market in the past few years. While the definition of Total Market is still being debated, the gist of the argument goes like this: With the changing demographics (minority consumers becoming the majority...

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