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One size doesn’t fit all – Post Covid-19 Implications for Marketing Research and Marketing

One size doesn’t fit all – Post Covid-19 Implications for Marketing Research and Marketing

by sparkleinsights_5n3820 | Apr 20, 2020 | African American, Asian American, Blog, Hispanic, Multicultural Marketing

By Roben Allong,  Patricia Lopez, Iris Yim   COVID-19 has been a jarring wakeup call. While the idea of traditional research on ethnic consumers and their disparate COVID-19 experiences is certainly not a groundbreaking proposition, what clearly will be evident...

Asian American growth in the South – A reflection on the election of Hongbin Guo as Chapel Hill city council member

by sparkleinsights_5n3820 | Dec 3, 2017 | Asian American, Blog, Multicultural Marketing

News coverage of this November elections has focused on how Democrats fared in the first tests of Trump’s impact. Something else close to home also caught my attention. Hongbin Gu, a UNC associate professor and immigrant from China, was elected as a Chapel Hill...

Challenges and opportunities in Asian American media – a reflection of the 3AF media roundtable discussion

by sparkleinsights_5n3820 | Nov 17, 2017 | Asian American, Blog, Multicultural Marketing

I recently had the opportunity to attend a media roundtable discussion hosted by the Asian American Advertising Federation and sponsored by AARP at the Japanese American National Museum in Los Angeles on Nov. 2, 2017. Going into the roundtable discussion with the news...

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