by Sparkle Insights | May 15, 2025 | AI, Market Research, Technology
By Brittany Chiu AI has rapidly evolved from a futuristic concept to an essential force driving marketing innovation. As we move through 2025, three key developments are fundamentally transforming how brands connect with consumers: conversational advertising...
by Sparkle Insights | Oct 10, 2024 | AI, Blog
DigiAsia 2024 in Taipei brought together tech giants, media and creative agency conglomerates, academia, and Asian companies with AI expertise to showcase the latest developments in generative AI (Gen AI) research and application. The event highlighted case studies on...
