by Sparkle Insights | May 15, 2025 | Multicultural Marketing, Shopping
By Iris Yim and Brittany Chiu Seafood is a cornerstone of cultural identity for multicultural communities in the United States, reflecting centuries of tradition, migration, and adaptation. From the Gullah Geechee’s crab rice in coastal Georgia to the...
by Sparkle Insights | May 14, 2025 | China, Chinese, Culture, Multicultural Marketing, Popular Culture, Shopping
By Brittany Chiu In the competitive landscape of consumer goods, a Chinese phenomenon is reshaping how brands engage with younger audiences globally. POP MART—which recently topped the U.S. App Store’s shopping app rankings—and its signature characters...
by Sparkle Insights | Mar 5, 2025 | Grocery, Multicultural Marketing, Shopping
By Iris Yim and Brittany Chiu As the multicultural population in North America continues to grow, so does the demand for diverse culinary experiences. Ethnic foods, particularly Asian cuisines, have transitioned from niche offerings to mainstream staples,...
