by Sparkle Insights | May 15, 2025 | AI, Market Research, Technology
By Brittany Chiu AI has rapidly evolved from a futuristic concept to an essential force driving marketing innovation. As we move through 2025, three key developments are fundamentally transforming how brands connect with consumers: conversational advertising...
by Sparkle Insights | May 12, 2025 | AANHPI, AI, Asian American, Asian American & Pacific Islander Month, Culture, DEI, Market Research, Media and Entertainment, Multicultural Marketing
By Iris Yim In celebration of AAPI Heritage Month, the 3AF Impact Series Virtual Summit convened leading voices in Asian American marketing, agency innovation, and cultural strategy for a dynamic and thought-provoking event. Spanning eight sessions, the summit...
by Sparkle Insights | Mar 6, 2025 | AI, Market Research
By Iris Yim and Bonnie Curtis In recent years, artificial intelligence has dramatically reshaped the marketing ecosystem. From in-house teams to agencies, AI tools are increasingly embedded in workflows, including research processes. As we embrace these...
