by Sparkle Insights | Oct 19, 2016 | Asian American, Blog, Multicultural Marketing, Popular Culture
In my career as a market researcher, I have tested many concepts and taglines transcreated (The process of adapting a message from one language to another, while maintaining its intent, style, tone and context) for multicultural audiences. Most of the time, the...
by Sparkle Insights | Sep 16, 2016 | Blog
According to the newly released inaugural annual survey of entrepreneurs by the Census, more than half of the minority-owned firms with paid employees were Asian-owned. This represents great opportunities for companies that provide services to business...
by Sparkle Insights | Aug 27, 2015 | Blog
By Iris Yim Although WeChat is relatively unknown in the U.S., it has close to 550 million actively monthly users and has become the default social media and a cultural and social phenomenon in China in the short amount of time since its launch in 2011. ...
