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The Labubu Effect: How POP MART Is Revolutionizing Consumer Engagement and Creating Collaboration Opportunities

by Sparkle Insights | May 14, 2025 | China, Chinese, Culture, Multicultural Marketing, Popular Culture, Shopping

By Brittany Chiu   In the competitive landscape of consumer goods, a Chinese phenomenon is reshaping how brands engage with younger audiences globally. POP MART—which recently topped the U.S. App Store’s shopping app rankings—and its signature characters...

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