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Global Flavors Reshaping North America’s Grocery Aisles

by Sparkle Insights | Mar 5, 2025 | Grocery, Multicultural Marketing, Shopping

By Iris Yim and Brittany Chiu   As the multicultural population in North America continues to grow, so does the demand for diverse culinary experiences. Ethnic foods, particularly Asian cuisines, have transitioned from niche offerings to mainstream staples,...
Say My Name

Say My Name

by Sparkle Insights | Nov 27, 2022 | Asian American, Culture, DEI, ERG, Multicultural Marketing

By Brittany Chiu   I have a love-hate relationship with my name—Brittany. My father said that he liked the name for what it is, but I always suspected that it was because my older cousin is named Tiffany. I don’t think there is any name out there in the world...
Asian American business owners represent significant opportunities for business service providers

Asian American business owners represent significant opportunities for business service providers

by Sparkle Insights | Sep 16, 2016 | Blog

  According to the newly released inaugural annual survey of entrepreneurs by the Census, more than half of the minority-owned firms with paid employees were Asian-owned.   This represents great opportunities for companies that provide services to business...

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